Architect Antonio Gaudi Essay

Crafted by Antonio Gaudi can be viewed as visionary. Relatively revolutionary in numerous regards, it turns out to be clear when seeing his work that he affected a considerable lot of the extraordinary progressive specialists of the mid 21st century. An incredible noteworthiness functions as a craftsman and especially as an engineer uncovers phenomenal commitments to the manners of thinking of the ‘Modernists’. Taking a gander at about two of his engineering pieces, we can find a completely new significance to design through and through. Antonio Gaudi shows huge numbers of the dream components demonstrative of the Surrealist development, in spite of the fact that his work was ordered as Art Nouveau. His movement from Art Nouveau to approach Surrealist work can be found in looking at the sensibly unobtrusive Palau Guell (1886-1890) to Casa Battlo (1906-1908). Palau Guell is an excellent scale articulation of lavishness which despite everything has a large number of the qualities of Classicism. It is delightful and wanton with each part of style and paltriness identified with the Art Nouveau period. Gaudi, I feel has limited his creative mind as in he has not enjoyed a similar dreamland we find in his later works. The Palau Guell is very nearly an advanced mantra of the old Greek and Roman Colloseums. Casa Battlo speaks to a somewhat irregular point of view of the imaginative development itself. The Casa Battlo in its structure looks like to a greater extent a sweets château than an utilitarian structure. The outside of the structure is dispersed with earthenware plans that Gaudi had put into the exterior. At face esteem this gives the watcher a feeling of the ‘other world’, a spot where kids go in their fantasies. This was truth be told, as I would like to think, the start of the Surrealist declaration. Totally out of keeping with the first thought of engineering, Gaudi makes a structure that plays out a capacity as well as adds to the stylish estimation of the environmental factors into which it is set. The top of the Casa Battlo is shrouded in what gives off an impression of being scales, practically sea-going in its development, and yet not nosy. At this stage it is hard to determine in ones own psyche whether you like it or abhor it. The overhangs stretching out from the enormous inlet windows are likewise complicatedly cut and take after to a certain extent, outsider like heads with huge expanding eyes. The vision of Art Nouveau as ludicrously enhancing, decorated and flippant is unmistakably obvious in this specific bit of Gaudi’s work. The investigation of the dreamland gives it an uncanny feel of something out of the fantasy Hansel and Gretel and can make you fell uncomfortable. In the exacting feeling of the word ‘influence’, I can be sure that I see the ancestor to the Surrealist development in Gaudi’s work. Dreams as opposed to reality rises in his later work which is energetically injected with luxuriously beautiful mosaics and other artistic curios. On the off chance that one considers the impression Art Nouveau needed to make, I think Gaudi outperformed it with the sort of building expert articulation deserving of being known as a ‘visionary’. Craftsmanship Nouveau’s mantra of reprimanding Classical unbending nature was spurned by Gaudi and his peers and prompted the impact of compositional developments, for example, Bauhaus and sculptural aesthetic undertakings, for example, Tatlin, Dali and Leger. The past endeavors at parting from customary craftsmanship as investigated by the Impressionists served to fuel an increasingly rich brain as far as the design of Gaudi. In Gaudi’s work we see the declaration of the brain in material structure. Taking a gander at the highlights worked around Guell Park, confirmations of the development into the investigation of shading in design is likewise obvious. The drinking fountains are adorned with mosaic fish and other amphibian like animals that by some people’s norms would be portrayed as ‘kitsch’. Be that as it may, for me this dreamland does precisely what it was proposed to do: make a sentiment of elation and bliss. It isn't utilitarian past the stylish. Gaudi is comparatively radical.

Discharge Plan for Older Person

Release Plan for Older Person In this task the creator will examine a release plan with basis for a more established individual with a drawn out condition. Included will be potential and genuine issues introducing from the patient profile on release from an intense consideration setting. Reference to the Nursing and Midwifery Councils (NMC) proficient implicit rules (2008) will be made all through the task alongside a conversation of enactment in the last part that is pertinent to the arrangement of care masterminded. In addition any duplicates of documentation utilized in the reference section will stay unknown looking after classification. The hypothetical model used to define this arrangement of care is Roper et al (1990) exercises of every day living which focuses on twelve components fundamental for day by day living abilities and the degree of reliance required for them. The components of the hypothetical model picked will be those relevant to the patients release care for instance, versatility and relaxing. The patient profile alluded to is that of a senior man of honor in his late seventies admitted to clinic following shortcoming on waking to one side of his body which had essentially influenced his versatility. There additionally had all the earmarks of being some facial hanging with dysarthria. With the end goal of this task when alluding to the patient he will be named as Mr Smith as to customize the arrangement of care. Mr Smith has a past clinical history of incessant obstructive pneumonic malady (COPD) and asthma for which he gets tranquilize treatment of salbutamol and becotide inhalers. He is likewise the principle carer for his better half whom endures serious Alzheimers ailment. Release plan Liaise with the release co-ordinator regarding the approaching release of Mr Smith. This will guarantee the coherence of his consideration on release. The release co-ordinator gives significant help and can enhance the experience of a patients adventure from emergency clinic to the network Day et al (2009). They are exceptionally gifted medical caretakers in this expert zone and intervene between the multidiscipliness associated with the consideration needs of Mr Smith. Versatility. Issue 1 Potential changes to Mr Smiths development, capacity and direction. Strategy/result Complete a falls hazard appraisal utilizing a distinguished instrument and follow warning notes on finishing. With assent liaise with word related treatment and physiotherapy offices for a release evaluation and proceeded with recovery inside the network. Make certain a home encounter with treatment groups has been attempted before release. Method of reasoning A falls chance evaluation apparatus (FRAT) is an approach to build up chance and oversee falls counteraction. Its utilization is upheld in the National foundation for clinical greatness (NICE) rules in falls avoidance archive (2004). Following the utilization of FRAT (index 2) it is concluded that Mr Smith is at moderate danger of falling and advices of treatment group input. Mr Smith requires an appraisal by the word related treatment group in his home condition before his release. This guarantees his security and prosperity for everyday living and keeps up his autonomy. The visit presents an open door for the word related specialist to assess the requirement for change in the home. For instance it is recorded that Mr Smith has some trouble in emerging from the shower he would accordingly require change in his restroom to empower him to do this, advancing autonomy and keeping up his pride. Versatility doesnt simply incorporate the physical part of development it includes fine engine movement, individual declaration, feeling and informative capacity moreover. Having a stroke can cause brokenness, having an emotional causatum on the people life Barnet et al (2009). Causing modifications in the home to can be an upsetting encounter. An appraisal by the physiotherapist will augment restoration in physical development and permit guidance on the utilization of gear that might be required in doing as such, this finds out security and exactness during use. Physiotherapists have prevalent active information and can present guidance in falls anticipation limiting the event. NMC (2008) requires you as a medical attendant to allude to another professional when it is to the greatest advantage of a people care. The two specialists will have the option to start correspondence with day emergency clinics for proceeded with recovery treatment meetings inside the network. Keep up a protected situation and correspondence. Issue 2 Mr Smith is to control day by day prescription and comprehend the data arrangement. Strategy/result Guarantee the remedy with 7 days flexibly is given and sent to drug store in time for release. Assurance Mr Smith and his family members get applicable data with respect to prescription. Clarify in an open way. Orchestrate an out patients arrangement. Present composed and verbal data with respect to the arrangement. Educate the GP regarding Mr Smith release. Method of reasoning Mr Smith has been recommended anti-inflamatory medicine 75mg after an ischaemic cerebral vascular mishap (CVA). The headache medicine is given prophylactically and hinders platelet accumulation which could somehow or another outcome in a blood clot arrangement British national model (BNF) (2009). 80% of strokes result from ischemia, brought about by a blood clot hindering the cerebral flow in this manner, deterrent drug, for example, anti-inflamatory medicine lessens the danger of a reoccurrence Greenstein and Gould (2009a). It is imperative to furnish Mr Smith with composed and verbal data as to guidance on how and when to take his medicine, alongside the measurement and conceivable reactions he may experience. Teaching Mr Smith on the requirement for prescription and conceivable result of rebelliousness present him with an educated decision and decreases the danger of a medication actuated re-affirmation. Reports propose that 50% of more established individuals may not take prescriptions endorsed for them as they have not gotten esteemed data about the advantages and dangers included Department of wellbeing (DOH) (2001). The NMC (2008) says that you should share data about people groups wellbeing and systems in a manner they can comprehend. This encourages educated decisions and consistence. Attendants have a duty to proceed with evaluation of their patients appropriateness for self-organization; the NMCs measures for medications the board (2008) standard 9 expect you to recognize changes to a patients condition and wellbeing concerning self-organization. Surveying Mr Smiths comprehension and ability of making sure to take his prescription is critical as though he is probably going to experience trouble, arrangement for pre-apportioned medication or help from a carer can be masterminded Wade (2007). Backhanded addressing will give some sign with regards to the amount Mr Smith comprehends and won't cause him to feel insufficient, keeping up his nobility and regard. An outpatients meeting with a nervous system specialist will keep up predictable pro observing of Mr Smiths condition despite the fact that once released the GP is liable for care in the network and kept recommending. It is hence essential that the GP has documentation on this clinic confirmation and any subsequent arrangements to be joined in. Issue 3 Change to Mr Smiths social and home ecological needs. Strategy/result Advise Mr Smith with respect to the significance of social administrations investment and increase his assent. Liaise with social administrations for an appraisal of necessities finishing the pertinent documentation (areas 2 5) in satisfactory time prepared for Mr Smiths release. Method of reasoning Assent must be given by Mr Smith preceding the association of social administrations, despite the fact that it is recorded that they have had past contribution with Mrs Smiths care. It is the people right to classification and as a medical attendant you should regard this NMC (2008). Mr Smith has demonstrated that he has worries as to adapting and thinking about his better half whom has serious Alzheimers illness when he is released. Social administrations must evaluate the requirement for a consideration bolster bundle and give monetary guidance to the administrations required as Mr Smith is a mortgage holder. With Mr Smiths assent social administrations may even think about Mrs Smith staying in the nursing home until Mr Smith is progressively healthy. The need satisfaction of the ward can create passionate worry in the carer and weight their physical prosperity with the elevated level of physical effort expected to give invested care Mackenzie and Lee (2006). At the point when Mr Smith gets back the desire he will permit himself an opportunity to recoup and not put his self under coercion which could bring about a backslide in his wellbeing. Narratively, thinking about his significant other at this stage would not be helpful to his recovery. Issue 4 Transportation home on release from emergency clinic. Technique/result Liaise with family members in regards to ship home and if essential organize medical clinic transportation. Check Mr Smith has keys to his property, that somebody will be there to get him or that the key safe number is accessible. Justification It is of highest significance that Mr Smith and his family members are completely mindful of the date of release and the arrangements for his appearance. Where conceivable, Mr Smith and his family members ought to add to the release plan. The desire for you as an attendant is that you maintain people groups rights to be associated with choices about their consideration NMC (2008). Working and playing. Issue 5 Conceivable segregation and absence of social contact. Technique/result With assent allude Mr Smith to the network stroke contact benefits and complete the pertinent referral documentation. Offer the types of assistance contact subtleties. Method of reasoning The people group stroke contact nurture is there to offer help with introductory changes to Mr Smiths life. She is an expert in stroke restoration and can give him adapting methodologies. These will help Mr Smith center around critical thinking draws near and elevate his feeling of control Carpenito-Moyet

How to Perform an Efficient and Effective Market Research

How to Perform an Efficient and Effective Market Research HOW IMPORANT IS MARKET RESEARCH FOR ENTREPRENEURSIt depends. Market research, done correctly, can provide clear direction about the path your company needs to take. When market research is done inefficiently, however, it can lead to costly business mistakes and potential business disasters.Unfortunately, most small businesses are not in a position to spend thousands of dollars hiring market research firms, and either ignore the idea of performing any market analysis or perform a half-hearted approach that doesn’t result in any useful information. The trick is to find a balance of useful information that you can gather using the most reliable and inexpensive methods available â€" and then analyze that information for results. Sounds easy enough, right?Henry Ford, the mass-production expert who brought the Model-T to the far-reaches of the United States, is claimed to have once remarked, “If I asked the people what they wanted, they would have said faster horses.”There is no evid ence to support that Ford actually uttered that phrase, but the reality of the statement has merit. Then, as now, people are hesitant to leave the comfortable world of what they know and understand, for the uncomfortable and sometimes alarming world of the unknown. If Ford had done market research for the Model-T, he most likely would have received information that could have prevented his design from ever reaching completion.Understanding the right questions to ask â€" and how to correctly interpret the answers to the questions is the key to performing market research that is valid and useful.In the early 90’s, smart phones were in their infancy, and people were amazed at what could be done with a handheld device. Phones were becoming smaller and more powerful at every turn. Enter the Blackberry â€" a revolutionary idea that you could be productive in business â€" even away from the office â€" with your phone. Market research at the time would have indicated that customers wanted full-size keyboards on their phone â€" so they could efficiently type and conduct business no matter where they were. Apple, however, went a different direction. Understanding that the ultimate need of consumers was productivity, Apple decided that their vision of how to give people that productivity was better and more efficient than what the customer was asking for. They stuck to their proverbial guns, and a QWERTY keyboard, once a ‘must-have’ feature on a smart phone is now seen as old school. Market research was used to discover not only what a customer wanted, but what that customer needed.WHAT TO LOOK AT WHEN CONDUCTING MARKET RESEARCHIf you’re a small business owner, you need to become a market research expert if you want to truly capitalize on your market. What are the areas you should be concerned with in the market research you conduct?START WITH YOUR PRODUCT.For our purposes, your product is what you deliver to a customer. It may be an actual product that consumers purchase, or it may be a service that you offer to people. Whatever it is that your customers receive from you is your product. Understanding what your product entails is a key element of market research. Do your customers know what your product is? Is there a need for the product? Does it solve a need or a want? How does your product fit into the lives of the people who use it? What does life look like with your product, and how does it look without your product? Finding out the answers to these questions can help determine if your product has a place in the market you’re serving.UNDERSTAND THE MARKET.What is the market for your product? Should you be targeting consumers between the ages of 25-40? Or is your target market women over 50 years of age? Determining who the market for your product is can help you identify the best ways of reaching that market. Once you have identified your market, you can begin to use market analysis to not only grow your business within that market section, you can explore ways of expanding your market to include other demographics.KNOW THE COMPETITION.Is your product new and unknown or is it a variation on something that already exists? What other products are on the market that may be similar to yours? How does your product compare to what is already available? How accessible is your product compared to the competition? What is the determining factor in choosing between your product and someone else’s? Your customers know who the competition for your product is â€" make sure that you do as well.BUILD CONNECTIONS.Every product has collaborators â€" the ‘add-ons’ that make sense for a consumer to tie together with your product. Understanding the connections for your product can help you key in on the market for your product, and give you guidance in ways that your product is used. What are the tie-ins that your product has, and do your customers know what they are? There is a reason that sporting goods stores put coupons on the back of ticket stubs to athletic events â€" they know that people who attend athletic events are likely to purchase athletic equipment. Are there market connections that you’re missing?HOW YOU SHOULD CONDUCT MARKET RESEARCHOnce you have identified the areas of market research that you can address, there are a variety of methods of conducting your research. An exhaustive market analysis will include elements of all of the methods, but you can achieve good results with any of the methods.When conducting your research, think deep and wide. For true insight into the business, you need both quantitative results and qualitative results. Put the time and effort into doing efficient research, and your results will be more beneficial. Finding the method that is most effective can take some effort, and may be a bit of trial and error at first. Don’t dismay if your first efforts aren’t successful â€" keep tweaking until you get results that you can use.There are two means of coll ecting data for market analysis â€" primary research and secondary research. Both are viable and effective, but need careful consideration and use.PRIMARY MARKET RESEARCHPrimary research deals directly with the consumer. This direct, raw data from customers gives insight from the people who use your product. This can be essential when looking for actual usage information, i.e.: When do you conduct most of your shopping? Are the business hours of our office convenient to you?Getting information directly from the consumer can be done in a variety of ways, and can be both time consuming and overwhelming. It is important to determine the goal of your research and then design your method accordingly. Are you looking for demographic information about your customer base? A simple survey may be the easiest method. Are you looking for information about how your product is used? A focus group may be the most effective tool. Investigate the various methods of collecting primary research data a nd then select one (or more) of them to use.Personal interviewsSetting up interviews with customers can be time-consuming and intimidating. Be respectful of your customer’s time by narrowing your interview questions to the key issues you want to find out about, and keep the interview brief. Interviews can be formal or informal, depending on the information you’re hoping to gather. Informal interviews can be conducted as customers exit your business (“May I ask you a few questions about your experience today?”) or done by calling people off your customer database (“Would you mind telling me about your last interaction with our company?”). Formal interviews require advance set-up, and could be done with a target audience (men between the ages of 18 â€" 24) or with a random sampling (“Would you be willing to come in and answer a few questions? Please call to set up a time.”) Interviews can be done with current customers, or can be targeted to potential customers.Surveys Surveys are a way to easily collect information from a large number of people. You can conduct surveys during customer interactions, through web-based platforms and through personal interactions. The key to performing valid surveys is properly analyzing and using the data that you receive from the survey. There are multiple sources that will help you set up and analyze surveys (we’ll cover some of them shortly), so conducting a survey doesn’t have to be overwhelming.Focus groupsBring in a selection of customers and hold a focus group. Conducted periodically, these can be insightful ways to learn about your business market. Typically made up of 8-10 people, a focus group can be valuable in learning how your product is used, what is favorable about your product, and areas that customers want improved.SECONDARY MARKET RESEARCHAnother valuable way to gain market information is by using secondary research. Secondary research is using the data that other people have gathered, and can be useful in finding out general information about business. Business analytics, reports and data that are gathered by others can be inexpensive ways to collect market information. Generally useful when looking for large amounts of information (“How many accountants are there in a tri-county area?”) these can help give information about market viability.COMMON MISTAKES MADE DURING MARKET RESEARCHCONDUCTING ONLY SECONDARY RESEARCHPerforming market research is time consuming. You have to determine what you want to know, and then determine how to find out what you want to know, and then you have to actually find out what you want to know, and then find out what you found out. Especially for a small business, it is easy to dismiss the idea of market research altogether and hope for the best. Alternatively, businesses take the easy way out and fall into some common mistakes that will misdirect results. Avoid these market research pitfalls to get the most out of your analysis.Secondar y research is easy and inexpensive. You read the results of someone else’s data collection, and make decisions for your business. After all, they already did the hard part â€" why reinvent the wheel, right? Well, yes and no. For collecting information about a wide segment of population, secondary research can be effective. For detailed information about your specific product and target market, however, nothing can take the place of primary research. Using only secondary research can give you a partial view of your business, but misses out on the rest of your market â€" leaving you in the dark about what your actual users think. Don’t ignore your primary methods simply because it is too much work.CONDUCTING MARKET RESEARCH ONLY ON THE INTERNETThe internet is everywhere â€" and information is just sitting there, waiting to be used. It is tempting to do a few internet searches and consider your market research done. There is just as much truth floating on the internet as there is g arbage â€" and weeding out the two takes skill. (Keep in mind, however, that according to the internet, aliens have landed in Utah and are slowly making their way across the globe by taking control of automobiles.) The anonymity of the internet can be good â€" and it can be bad â€" for collecting information about market research. You need to use reliable sources, and remember that the global reach of the internet may not give you direct answers to the needs of your customers and business.ONLY TALKING TO PEOPLE YOU KNOWAnother pitfall of market research is to ask a few of your acquaintances what they think of your product and consider it research. Again â€" easy and inexpensive does not always equal adequate research. Talking only to people you know will give you skewed results, and often paint a far different picture from reality. In addition, talking only to people who use your product can give you a different perspective than if you survey people who currently don’t use (or lik e) your product. Finding out where there are weaknesses or other potential market areas can help you improve your product, and your share of the market.TOOLS YOU CAN USE WHILE CONDUCTING MARKET RESEARCH Market research has become a buzzword within the business world. The advent of the internet makes it possible to quickly and easily reach thousands of people within your target market â€" and you can quickly drown in the resulting information deluge. Consumers are fickle â€" should your business change to keep pace with every whim and demand of the customer’s desire? Is there a way to conduct valid, useful market analysis that you can use to make informed decisions regarding your business? How important is market research? Understanding how to efficiently and effectively perform market research can not only help you grow and expand your business, it can help you identify the areas within your company that are strengths and/or weaknesses. © Shutterstock.com | Rawpixel.comIn this article we will look at the 1) importance of market research and analysis, 2) things you should look at while conducting research, 3) methods of conducting market research, 3) common mistakes made during market research, and 5) some tools you can use to conduct efficient market research.HOW IMPORANT IS MARKET RESEARCH FOR ENTREPRENEURSIt depends. Market research, done correctly, can provide clear direction about the path your company needs to take. When market research is done inefficiently, however, it can lead to costly business mistakes and potential business disasters.Unfortunately, most small businesses are not in a position to spend thousands of dollars hiring market research firms, and either ignore the idea of performing any market analysis or perform a half-hearted approach that doesn’t result in any useful information. The trick is to find a balance of useful information that you can gather using the most reliable and inexpensive methods available â€" and then analyze that information for results. Sounds easy enough, right?Henry Ford, the mass-production expert who brought the Model-T to the far-reaches of the United States, is claimed to have once remarked, “If I asked the people what they wanted, they would have said faster horses.”There is no evidence to support that Ford actually uttered that phrase, but the reality of the statement has merit. Then, as now, people are hesitant to leave the comfortable world of what they know and understand, for the uncomfortable and sometimes alarming world of the unknown. If Ford had done market research for the Model-T, he most likely would have received information that could have prevented his design from ever reaching completion.Understanding the right questions to ask â€" and how to correctly interpret the answers to the questions is the key to performing market research that is valid and useful.In the early 90’s, smart phones were in their infancy, and peopl e were amazed at what could be done with a handheld device. Phones were becoming smaller and more powerful at every turn. Enter the Blackberry â€" a revolutionary idea that you could be productive in business â€" even away from the office â€" with your phone. Market research at the time would have indicated that customers wanted full-size keyboards on their phone â€" so they could efficiently type and conduct business no matter where they were. Apple, however, went a different direction. Understanding that the ultimate need of consumers was productivity, Apple decided that their vision of how to give people that productivity was better and more efficient than what the customer was asking for. They stuck to their proverbial guns, and a QWERTY keyboard, once a ‘must-have’ feature on a smart phone is now seen as old school. Market research was used to discover not only what a customer wanted, but what that customer needed.WHAT TO LOOK AT WHEN CONDUCTING MARKET RESEARCHIf you’re a small business owner, you need to become a market research expert if you want to truly capitalize on your market. What are the areas you should be concerned with in the market research you conduct?START WITH YOUR PRODUCT.For our purposes, your product is what you deliver to a customer. It may be an actual product that consumers purchase, or it may be a service that you offer to people. Whatever it is that your customers receive from you is your product. Understanding what your product entails is a key element of market research. Do your customers know what your product is? Is there a need for the product? Does it solve a need or a want? How does your product fit into the lives of the people who use it? What does life look like with your product, and how does it look without your product? Finding out the answers to these questions can help determine if your product has a place in the market you’re serving.UNDERSTAND THE MARKET.What is the market for your product? Should you be tar geting consumers between the ages of 25-40? Or is your target market women over 50 years of age? Determining who the market for your product is can help you identify the best ways of reaching that market. Once you have identified your market, you can begin to use market analysis to not only grow your business within that market section, you can explore ways of expanding your market to include other demographics.KNOW THE COMPETITION.Is your product new and unknown or is it a variation on something that already exists? What other products are on the market that may be similar to yours? How does your product compare to what is already available? How accessible is your product compared to the competition? What is the determining factor in choosing between your product and someone else’s? Your customers know who the competition for your product is â€" make sure that you do as well.BUILD CONNECTIONS.Every product has collaborators â€" the ‘add-ons’ that make sense for a consumer to tie together with your product. Understanding the connections for your product can help you key in on the market for your product, and give you guidance in ways that your product is used. What are the tie-ins that your product has, and do your customers know what they are? There is a reason that sporting goods stores put coupons on the back of ticket stubs to athletic events â€" they know that people who attend athletic events are likely to purchase athletic equipment. Are there market connections that you’re missing?HOW YOU SHOULD CONDUCT MARKET RESEARCHOnce you have identified the areas of market research that you can address, there are a variety of methods of conducting your research. An exhaustive market analysis will include elements of all of the methods, but you can achieve good results with any of the methods.When conducting your research, think deep and wide. For true insight into the business, you need both quantitative results and qualitative results. Put the time and e ffort into doing efficient research, and your results will be more beneficial. Finding the method that is most effective can take some effort, and may be a bit of trial and error at first. Don’t dismay if your first efforts aren’t successful â€" keep tweaking until you get results that you can use.There are two means of collecting data for market analysis â€" primary research and secondary research. Both are viable and effective, but need careful consideration and use.PRIMARY MARKET RESEARCHPrimary research deals directly with the consumer. This direct, raw data from customers gives insight from the people who use your product. This can be essential when looking for actual usage information, i.e.: When do you conduct most of your shopping? Are the business hours of our office convenient to you?Getting information directly from the consumer can be done in a variety of ways, and can be both time consuming and overwhelming. It is important to determine the goal of your research and then design your method accordingly. Are you looking for demographic information about your customer base? A simple survey may be the easiest method. Are you looking for information about how your product is used? A focus group may be the most effective tool. Investigate the various methods of collecting primary research data and then select one (or more) of them to use.Personal interviewsSetting up interviews with customers can be time-consuming and intimidating. Be respectful of your customer’s time by narrowing your interview questions to the key issues you want to find out about, and keep the interview brief. Interviews can be formal or informal, depending on the information you’re hoping to gather. Informal interviews can be conducted as customers exit your business (“May I ask you a few questions about your experience today?”) or done by calling people off your customer database (“Would you mind telling me about your last interaction with our company?”). Formal in terviews require advance set-up, and could be done with a target audience (men between the ages of 18 â€" 24) or with a random sampling (“Would you be willing to come in and answer a few questions? Please call to set up a time.”) Interviews can be done with current customers, or can be targeted to potential customers.SurveysSurveys are a way to easily collect information from a large number of people. You can conduct surveys during customer interactions, through web-based platforms and through personal interactions. The key to performing valid surveys is properly analyzing and using the data that you receive from the survey. There are multiple sources that will help you set up and analyze surveys (we’ll cover some of them shortly), so conducting a survey doesn’t have to be overwhelming.Focus groupsBring in a selection of customers and hold a focus group. Conducted periodically, these can be insightful ways to learn about your business market. Typically made up of 8-10 people , a focus group can be valuable in learning how your product is used, what is favorable about your product, and areas that customers want improved.SECONDARY MARKET RESEARCHAnother valuable way to gain market information is by using secondary research. Secondary research is using the data that other people have gathered, and can be useful in finding out general information about business. Business analytics, reports and data that are gathered by others can be inexpensive ways to collect market information. Generally useful when looking for large amounts of information (“How many accountants are there in a tri-county area?”) these can help give information about market viability.COMMON MISTAKES MADE DURING MARKET RESEARCHCONDUCTING ONLY SECONDARY RESEARCHPerforming market research is time consuming. You have to determine what you want to know, and then determine how to find out what you want to know, and then you have to actually find out what you want to know, and then find out w hat you found out. Especially for a small business, it is easy to dismiss the idea of market research altogether and hope for the best. Alternatively, businesses take the easy way out and fall into some common mistakes that will misdirect results. Avoid these market research pitfalls to get the most out of your analysis.Secondary research is easy and inexpensive. You read the results of someone else’s data collection, and make decisions for your business. After all, they already did the hard part â€" why reinvent the wheel, right? Well, yes and no. For collecting information about a wide segment of population, secondary research can be effective. For detailed information about your specific product and target market, however, nothing can take the place of primary research. Using only secondary research can give you a partial view of your business, but misses out on the rest of your market â€" leaving you in the dark about what your actual users think. Don’t ignore your primary m ethods simply because it is too much work.CONDUCTING MARKET RESEARCH ONLY ON THE INTERNETThe internet is everywhere â€" and information is just sitting there, waiting to be used. It is tempting to do a few internet searches and consider your market research done. There is just as much truth floating on the internet as there is garbage â€" and weeding out the two takes skill. (Keep in mind, however, that according to the internet, aliens have landed in Utah and are slowly making their way across the globe by taking control of automobiles.) The anonymity of the internet can be good â€" and it can be bad â€" for collecting information about market research. You need to use reliable sources, and remember that the global reach of the internet may not give you direct answers to the needs of your customers and business.ONLY TALKING TO PEOPLE YOU KNOWAnother pitfall of market research is to ask a few of your acquaintances what they think of your product and consider it research. Again â€" e asy and inexpensive does not always equal adequate research. Talking only to people you know will give you skewed results, and often paint a far different picture from reality. In addition, talking only to people who use your product can give you a different perspective than if you survey people who currently don’t use (or like) your product. Finding out where there are weaknesses or other potential market areas can help you improve your product, and your share of the market.TOOLS YOU CAN USE WHILE CONDUCTING MARKET RESEARCHA few tools to help you get started on your quest towards market analysis:Survey Monkey is a web-based platform that not only sets up surveys; it helps you reach your existing customer base, as well as potential clients. You create a custom survey, and Survey Monkey sends it out to your selected targets. They return results to you in as little as 3 days, and costs are based on completed surveys.Search.Twitter.com a google-like search engine allows you to search twitter posts â€" giving you real-time access to what conversations are taking place. Find out what current trends are, see who is talking about products and where the hot-spots are.Ask Your Target Market (AYTM) is a quick survey creation platform â€" letting you send short, quick surveys to either your existing customers or the more than 4.5 million people listed in AYTM database. You can create specific criteria that let you find out actual data from your target market. Pricing is determined based on your survey and demographic set-up.Market research needs to be approached from two angles: the idea that your product is the best thing available and customers need to understand that; and the idea that customers are the best judge of what’s available and your product needs to meet their needs. Finding the balance between the two can help you not only improve your product, but can help you innovate new ways to reach potential customers. Regardless of where you are in your business â€" starting out, seeking expansion, or simply want a gauge of how your business is doing, performing market research regularly can be a vital checkup for your business health.If you want to dig deeper into market research, then we recommend you read a little bit in the following ebook.[slideshare id=3241246doc=practical-guide-to-market-research-100221190917-phpapp02w=710h=400]

How to Perform an Efficient and Effective Market Research

How to Perform an Efficient and Effective Market Research HOW IMPORANT IS MARKET RESEARCH FOR ENTREPRENEURSIt depends. Market research, done correctly, can provide clear direction about the path your company needs to take. When market research is done inefficiently, however, it can lead to costly business mistakes and potential business disasters.Unfortunately, most small businesses are not in a position to spend thousands of dollars hiring market research firms, and either ignore the idea of performing any market analysis or perform a half-hearted approach that doesn’t result in any useful information. The trick is to find a balance of useful information that you can gather using the most reliable and inexpensive methods available â€" and then analyze that information for results. Sounds easy enough, right?Henry Ford, the mass-production expert who brought the Model-T to the far-reaches of the United States, is claimed to have once remarked, “If I asked the people what they wanted, they would have said faster horses.”There is no evid ence to support that Ford actually uttered that phrase, but the reality of the statement has merit. Then, as now, people are hesitant to leave the comfortable world of what they know and understand, for the uncomfortable and sometimes alarming world of the unknown. If Ford had done market research for the Model-T, he most likely would have received information that could have prevented his design from ever reaching completion.Understanding the right questions to ask â€" and how to correctly interpret the answers to the questions is the key to performing market research that is valid and useful.In the early 90’s, smart phones were in their infancy, and people were amazed at what could be done with a handheld device. Phones were becoming smaller and more powerful at every turn. Enter the Blackberry â€" a revolutionary idea that you could be productive in business â€" even away from the office â€" with your phone. Market research at the time would have indicated that customers wanted full-size keyboards on their phone â€" so they could efficiently type and conduct business no matter where they were. Apple, however, went a different direction. Understanding that the ultimate need of consumers was productivity, Apple decided that their vision of how to give people that productivity was better and more efficient than what the customer was asking for. They stuck to their proverbial guns, and a QWERTY keyboard, once a ‘must-have’ feature on a smart phone is now seen as old school. Market research was used to discover not only what a customer wanted, but what that customer needed.WHAT TO LOOK AT WHEN CONDUCTING MARKET RESEARCHIf you’re a small business owner, you need to become a market research expert if you want to truly capitalize on your market. What are the areas you should be concerned with in the market research you conduct?START WITH YOUR PRODUCT.For our purposes, your product is what you deliver to a customer. It may be an actual product that consumers purchase, or it may be a service that you offer to people. Whatever it is that your customers receive from you is your product. Understanding what your product entails is a key element of market research. Do your customers know what your product is? Is there a need for the product? Does it solve a need or a want? How does your product fit into the lives of the people who use it? What does life look like with your product, and how does it look without your product? Finding out the answers to these questions can help determine if your product has a place in the market you’re serving.UNDERSTAND THE MARKET.What is the market for your product? Should you be targeting consumers between the ages of 25-40? Or is your target market women over 50 years of age? Determining who the market for your product is can help you identify the best ways of reaching that market. Once you have identified your market, you can begin to use market analysis to not only grow your business within that market section, you can explore ways of expanding your market to include other demographics.KNOW THE COMPETITION.Is your product new and unknown or is it a variation on something that already exists? What other products are on the market that may be similar to yours? How does your product compare to what is already available? How accessible is your product compared to the competition? What is the determining factor in choosing between your product and someone else’s? Your customers know who the competition for your product is â€" make sure that you do as well.BUILD CONNECTIONS.Every product has collaborators â€" the ‘add-ons’ that make sense for a consumer to tie together with your product. Understanding the connections for your product can help you key in on the market for your product, and give you guidance in ways that your product is used. What are the tie-ins that your product has, and do your customers know what they are? There is a reason that sporting goods stores put coupons on the back of ticket stubs to athletic events â€" they know that people who attend athletic events are likely to purchase athletic equipment. Are there market connections that you’re missing?HOW YOU SHOULD CONDUCT MARKET RESEARCHOnce you have identified the areas of market research that you can address, there are a variety of methods of conducting your research. An exhaustive market analysis will include elements of all of the methods, but you can achieve good results with any of the methods.When conducting your research, think deep and wide. For true insight into the business, you need both quantitative results and qualitative results. Put the time and effort into doing efficient research, and your results will be more beneficial. Finding the method that is most effective can take some effort, and may be a bit of trial and error at first. Don’t dismay if your first efforts aren’t successful â€" keep tweaking until you get results that you can use.There are two means of coll ecting data for market analysis â€" primary research and secondary research. Both are viable and effective, but need careful consideration and use.PRIMARY MARKET RESEARCHPrimary research deals directly with the consumer. This direct, raw data from customers gives insight from the people who use your product. This can be essential when looking for actual usage information, i.e.: When do you conduct most of your shopping? Are the business hours of our office convenient to you?Getting information directly from the consumer can be done in a variety of ways, and can be both time consuming and overwhelming. It is important to determine the goal of your research and then design your method accordingly. Are you looking for demographic information about your customer base? A simple survey may be the easiest method. Are you looking for information about how your product is used? A focus group may be the most effective tool. Investigate the various methods of collecting primary research data a nd then select one (or more) of them to use.Personal interviewsSetting up interviews with customers can be time-consuming and intimidating. Be respectful of your customer’s time by narrowing your interview questions to the key issues you want to find out about, and keep the interview brief. Interviews can be formal or informal, depending on the information you’re hoping to gather. Informal interviews can be conducted as customers exit your business (“May I ask you a few questions about your experience today?”) or done by calling people off your customer database (“Would you mind telling me about your last interaction with our company?”). Formal interviews require advance set-up, and could be done with a target audience (men between the ages of 18 â€" 24) or with a random sampling (“Would you be willing to come in and answer a few questions? Please call to set up a time.”) Interviews can be done with current customers, or can be targeted to potential customers.Surveys Surveys are a way to easily collect information from a large number of people. You can conduct surveys during customer interactions, through web-based platforms and through personal interactions. The key to performing valid surveys is properly analyzing and using the data that you receive from the survey. There are multiple sources that will help you set up and analyze surveys (we’ll cover some of them shortly), so conducting a survey doesn’t have to be overwhelming.Focus groupsBring in a selection of customers and hold a focus group. Conducted periodically, these can be insightful ways to learn about your business market. Typically made up of 8-10 people, a focus group can be valuable in learning how your product is used, what is favorable about your product, and areas that customers want improved.SECONDARY MARKET RESEARCHAnother valuable way to gain market information is by using secondary research. Secondary research is using the data that other people have gathered, and can be useful in finding out general information about business. Business analytics, reports and data that are gathered by others can be inexpensive ways to collect market information. Generally useful when looking for large amounts of information (“How many accountants are there in a tri-county area?”) these can help give information about market viability.COMMON MISTAKES MADE DURING MARKET RESEARCHCONDUCTING ONLY SECONDARY RESEARCHPerforming market research is time consuming. You have to determine what you want to know, and then determine how to find out what you want to know, and then you have to actually find out what you want to know, and then find out what you found out. Especially for a small business, it is easy to dismiss the idea of market research altogether and hope for the best. Alternatively, businesses take the easy way out and fall into some common mistakes that will misdirect results. Avoid these market research pitfalls to get the most out of your analysis.Secondar y research is easy and inexpensive. You read the results of someone else’s data collection, and make decisions for your business. After all, they already did the hard part â€" why reinvent the wheel, right? Well, yes and no. For collecting information about a wide segment of population, secondary research can be effective. For detailed information about your specific product and target market, however, nothing can take the place of primary research. Using only secondary research can give you a partial view of your business, but misses out on the rest of your market â€" leaving you in the dark about what your actual users think. Don’t ignore your primary methods simply because it is too much work.CONDUCTING MARKET RESEARCH ONLY ON THE INTERNETThe internet is everywhere â€" and information is just sitting there, waiting to be used. It is tempting to do a few internet searches and consider your market research done. There is just as much truth floating on the internet as there is g arbage â€" and weeding out the two takes skill. (Keep in mind, however, that according to the internet, aliens have landed in Utah and are slowly making their way across the globe by taking control of automobiles.) The anonymity of the internet can be good â€" and it can be bad â€" for collecting information about market research. You need to use reliable sources, and remember that the global reach of the internet may not give you direct answers to the needs of your customers and business.ONLY TALKING TO PEOPLE YOU KNOWAnother pitfall of market research is to ask a few of your acquaintances what they think of your product and consider it research. Again â€" easy and inexpensive does not always equal adequate research. Talking only to people you know will give you skewed results, and often paint a far different picture from reality. In addition, talking only to people who use your product can give you a different perspective than if you survey people who currently don’t use (or lik e) your product. Finding out where there are weaknesses or other potential market areas can help you improve your product, and your share of the market.TOOLS YOU CAN USE WHILE CONDUCTING MARKET RESEARCH Market research has become a buzzword within the business world. The advent of the internet makes it possible to quickly and easily reach thousands of people within your target market â€" and you can quickly drown in the resulting information deluge. Consumers are fickle â€" should your business change to keep pace with every whim and demand of the customer’s desire? Is there a way to conduct valid, useful market analysis that you can use to make informed decisions regarding your business? How important is market research? Understanding how to efficiently and effectively perform market research can not only help you grow and expand your business, it can help you identify the areas within your company that are strengths and/or weaknesses. © Shutterstock.com | Rawpixel.comIn this article we will look at the 1) importance of market research and analysis, 2) things you should look at while conducting research, 3) methods of conducting market research, 3) common mistakes made during market research, and 5) some tools you can use to conduct efficient market research.HOW IMPORANT IS MARKET RESEARCH FOR ENTREPRENEURSIt depends. Market research, done correctly, can provide clear direction about the path your company needs to take. When market research is done inefficiently, however, it can lead to costly business mistakes and potential business disasters.Unfortunately, most small businesses are not in a position to spend thousands of dollars hiring market research firms, and either ignore the idea of performing any market analysis or perform a half-hearted approach that doesn’t result in any useful information. The trick is to find a balance of useful information that you can gather using the most reliable and inexpensive methods available â€" and then analyze that information for results. Sounds easy enough, right?Henry Ford, the mass-production expert who brought the Model-T to the far-reaches of the United States, is claimed to have once remarked, “If I asked the people what they wanted, they would have said faster horses.”There is no evidence to support that Ford actually uttered that phrase, but the reality of the statement has merit. Then, as now, people are hesitant to leave the comfortable world of what they know and understand, for the uncomfortable and sometimes alarming world of the unknown. If Ford had done market research for the Model-T, he most likely would have received information that could have prevented his design from ever reaching completion.Understanding the right questions to ask â€" and how to correctly interpret the answers to the questions is the key to performing market research that is valid and useful.In the early 90’s, smart phones were in their infancy, and peopl e were amazed at what could be done with a handheld device. Phones were becoming smaller and more powerful at every turn. Enter the Blackberry â€" a revolutionary idea that you could be productive in business â€" even away from the office â€" with your phone. Market research at the time would have indicated that customers wanted full-size keyboards on their phone â€" so they could efficiently type and conduct business no matter where they were. Apple, however, went a different direction. Understanding that the ultimate need of consumers was productivity, Apple decided that their vision of how to give people that productivity was better and more efficient than what the customer was asking for. They stuck to their proverbial guns, and a QWERTY keyboard, once a ‘must-have’ feature on a smart phone is now seen as old school. Market research was used to discover not only what a customer wanted, but what that customer needed.WHAT TO LOOK AT WHEN CONDUCTING MARKET RESEARCHIf you’re a small business owner, you need to become a market research expert if you want to truly capitalize on your market. What are the areas you should be concerned with in the market research you conduct?START WITH YOUR PRODUCT.For our purposes, your product is what you deliver to a customer. It may be an actual product that consumers purchase, or it may be a service that you offer to people. Whatever it is that your customers receive from you is your product. Understanding what your product entails is a key element of market research. Do your customers know what your product is? Is there a need for the product? Does it solve a need or a want? How does your product fit into the lives of the people who use it? What does life look like with your product, and how does it look without your product? Finding out the answers to these questions can help determine if your product has a place in the market you’re serving.UNDERSTAND THE MARKET.What is the market for your product? Should you be tar geting consumers between the ages of 25-40? Or is your target market women over 50 years of age? Determining who the market for your product is can help you identify the best ways of reaching that market. Once you have identified your market, you can begin to use market analysis to not only grow your business within that market section, you can explore ways of expanding your market to include other demographics.KNOW THE COMPETITION.Is your product new and unknown or is it a variation on something that already exists? What other products are on the market that may be similar to yours? How does your product compare to what is already available? How accessible is your product compared to the competition? What is the determining factor in choosing between your product and someone else’s? Your customers know who the competition for your product is â€" make sure that you do as well.BUILD CONNECTIONS.Every product has collaborators â€" the ‘add-ons’ that make sense for a consumer to tie together with your product. Understanding the connections for your product can help you key in on the market for your product, and give you guidance in ways that your product is used. What are the tie-ins that your product has, and do your customers know what they are? There is a reason that sporting goods stores put coupons on the back of ticket stubs to athletic events â€" they know that people who attend athletic events are likely to purchase athletic equipment. Are there market connections that you’re missing?HOW YOU SHOULD CONDUCT MARKET RESEARCHOnce you have identified the areas of market research that you can address, there are a variety of methods of conducting your research. An exhaustive market analysis will include elements of all of the methods, but you can achieve good results with any of the methods.When conducting your research, think deep and wide. For true insight into the business, you need both quantitative results and qualitative results. Put the time and e ffort into doing efficient research, and your results will be more beneficial. Finding the method that is most effective can take some effort, and may be a bit of trial and error at first. Don’t dismay if your first efforts aren’t successful â€" keep tweaking until you get results that you can use.There are two means of collecting data for market analysis â€" primary research and secondary research. Both are viable and effective, but need careful consideration and use.PRIMARY MARKET RESEARCHPrimary research deals directly with the consumer. This direct, raw data from customers gives insight from the people who use your product. This can be essential when looking for actual usage information, i.e.: When do you conduct most of your shopping? Are the business hours of our office convenient to you?Getting information directly from the consumer can be done in a variety of ways, and can be both time consuming and overwhelming. It is important to determine the goal of your research and then design your method accordingly. Are you looking for demographic information about your customer base? A simple survey may be the easiest method. Are you looking for information about how your product is used? A focus group may be the most effective tool. Investigate the various methods of collecting primary research data and then select one (or more) of them to use.Personal interviewsSetting up interviews with customers can be time-consuming and intimidating. Be respectful of your customer’s time by narrowing your interview questions to the key issues you want to find out about, and keep the interview brief. Interviews can be formal or informal, depending on the information you’re hoping to gather. Informal interviews can be conducted as customers exit your business (“May I ask you a few questions about your experience today?”) or done by calling people off your customer database (“Would you mind telling me about your last interaction with our company?”). Formal in terviews require advance set-up, and could be done with a target audience (men between the ages of 18 â€" 24) or with a random sampling (“Would you be willing to come in and answer a few questions? Please call to set up a time.”) Interviews can be done with current customers, or can be targeted to potential customers.SurveysSurveys are a way to easily collect information from a large number of people. You can conduct surveys during customer interactions, through web-based platforms and through personal interactions. The key to performing valid surveys is properly analyzing and using the data that you receive from the survey. There are multiple sources that will help you set up and analyze surveys (we’ll cover some of them shortly), so conducting a survey doesn’t have to be overwhelming.Focus groupsBring in a selection of customers and hold a focus group. Conducted periodically, these can be insightful ways to learn about your business market. Typically made up of 8-10 people , a focus group can be valuable in learning how your product is used, what is favorable about your product, and areas that customers want improved.SECONDARY MARKET RESEARCHAnother valuable way to gain market information is by using secondary research. Secondary research is using the data that other people have gathered, and can be useful in finding out general information about business. Business analytics, reports and data that are gathered by others can be inexpensive ways to collect market information. Generally useful when looking for large amounts of information (“How many accountants are there in a tri-county area?”) these can help give information about market viability.COMMON MISTAKES MADE DURING MARKET RESEARCHCONDUCTING ONLY SECONDARY RESEARCHPerforming market research is time consuming. You have to determine what you want to know, and then determine how to find out what you want to know, and then you have to actually find out what you want to know, and then find out w hat you found out. Especially for a small business, it is easy to dismiss the idea of market research altogether and hope for the best. Alternatively, businesses take the easy way out and fall into some common mistakes that will misdirect results. Avoid these market research pitfalls to get the most out of your analysis.Secondary research is easy and inexpensive. You read the results of someone else’s data collection, and make decisions for your business. After all, they already did the hard part â€" why reinvent the wheel, right? Well, yes and no. For collecting information about a wide segment of population, secondary research can be effective. For detailed information about your specific product and target market, however, nothing can take the place of primary research. Using only secondary research can give you a partial view of your business, but misses out on the rest of your market â€" leaving you in the dark about what your actual users think. Don’t ignore your primary m ethods simply because it is too much work.CONDUCTING MARKET RESEARCH ONLY ON THE INTERNETThe internet is everywhere â€" and information is just sitting there, waiting to be used. It is tempting to do a few internet searches and consider your market research done. There is just as much truth floating on the internet as there is garbage â€" and weeding out the two takes skill. (Keep in mind, however, that according to the internet, aliens have landed in Utah and are slowly making their way across the globe by taking control of automobiles.) The anonymity of the internet can be good â€" and it can be bad â€" for collecting information about market research. You need to use reliable sources, and remember that the global reach of the internet may not give you direct answers to the needs of your customers and business.ONLY TALKING TO PEOPLE YOU KNOWAnother pitfall of market research is to ask a few of your acquaintances what they think of your product and consider it research. Again â€" e asy and inexpensive does not always equal adequate research. Talking only to people you know will give you skewed results, and often paint a far different picture from reality. In addition, talking only to people who use your product can give you a different perspective than if you survey people who currently don’t use (or like) your product. Finding out where there are weaknesses or other potential market areas can help you improve your product, and your share of the market.TOOLS YOU CAN USE WHILE CONDUCTING MARKET RESEARCHA few tools to help you get started on your quest towards market analysis:Survey Monkey is a web-based platform that not only sets up surveys; it helps you reach your existing customer base, as well as potential clients. You create a custom survey, and Survey Monkey sends it out to your selected targets. They return results to you in as little as 3 days, and costs are based on completed surveys.Search.Twitter.com a google-like search engine allows you to search twitter posts â€" giving you real-time access to what conversations are taking place. Find out what current trends are, see who is talking about products and where the hot-spots are.Ask Your Target Market (AYTM) is a quick survey creation platform â€" letting you send short, quick surveys to either your existing customers or the more than 4.5 million people listed in AYTM database. You can create specific criteria that let you find out actual data from your target market. Pricing is determined based on your survey and demographic set-up.Market research needs to be approached from two angles: the idea that your product is the best thing available and customers need to understand that; and the idea that customers are the best judge of what’s available and your product needs to meet their needs. Finding the balance between the two can help you not only improve your product, but can help you innovate new ways to reach potential customers. Regardless of where you are in your business â€" starting out, seeking expansion, or simply want a gauge of how your business is doing, performing market research regularly can be a vital checkup for your business health.If you want to dig deeper into market research, then we recommend you read a little bit in the following ebook.[slideshare id=3241246doc=practical-guide-to-market-research-100221190917-phpapp02w=710h=400]